ABSTRACT
This study explores the reasons for the failure to sustain the rehabilitation of Al-Khabra as a heritage village for tourism. Despite the rehabilitation activities since 2007 and the comprehensive plans for the development, protection, and operation of the village, tourism activities are limited due to the restricted availability of qualified buildings, infrastructure, and services. This has made the investment in the village economically unviable. This study aims to propose sustainability strategies for heritage villages by investing in eco-tourism. This study used a qualitative descriptive approach by analyzing the rehabilitation experience through available reports and studies, field observations, and interviews. A holistic and environmental approach was proposed based on the integration of cultural and environmental elements to promote eco-tourism in the village. This study recommends the development of national policies that regulate the preservation of local resources and biodiversity within an integrated framework that enhances the unique environmental advantages of the village and encourages investment in it.